PRIVACY POLICY

This Privacy Policy LALIGA (hereinafter, the “Policy”) seeks to regulate the personal data processing activities performed by LaLiga Group International, S.L. (hereinafter, “LALIGA”) through the website LALIGA Business School (hereinafter, “Web”).

Who is the data controller for your personal data?

Your personal data will be processed by LALIGA, with CIF (tax identification no.) B05421805 and address at Calle Torrelaguna 60, 28043, Madrid.

LALIGA’s Data Protection Officer contact: dpo@laliga.es

Where do we get your personal data from?

LALIGA will process the data which you provide directly through the contact form (name, surname, email, telephone and country of residence as mandatory data), of the information chat available in the lower right section of the Web (name, email and telephone as mandatory data) and through the registration and participation forms in any of the master's degrees and courses offered by LALIGA within the Web (name, surname, email, telephone, payment data and country of residence as mandatory data).

Why do we process your personal data?

LALIGA undertakes to process your personal data in accordance with the provisions of applicable regulations and, in particular, to process the user’s personal data to which it has access as a result of their use of the Web confidentially. To do this, LALIGA has adequate technical and organisational measures in place to guarantee the security of your personal data and prevent its destruction, loss, illegal access or alteration. When it comes to implementing these measures, the following criteria have been taken into account: (i) the scope; (ii) the context and purposes of the processing; (iii) the state of technology and (iv) the risks.

Main purposes:

  • Resolution of inquiries: We hereby inform you that your personal data will be processed by LALIGA in order to provide you with information, manage requests and assist you in relation with the offer of LALIGA Business School’s courses or masters. All inquiries will be attended, including those which enter through the contact form (name, surname, email, telephone and country of residence) or via chat (name, email and telephone as mandatory data).
  • Inscription and participation in the courses and masters offered: We inform you that your personal data (name, surname, email, telephone, payment data and country of residence as mandatory data) will be processed by LALIGA for the purposes of manage your inscription and participation in some of the courses or masters offered by LALIGA Business School.

Likewise, in order to verify the validity of the email address provided to LALIGA to register for the Game, LALIGA uses the services of a third-party provider (RP Solutions Inc.) that involves an international transfer of personal data to the United States, country that guarantees an equivalent level of protection to that provided within the European Union for personal data transferred from Europe to third-party providers ubicated in the United States and are adhered to the Data Privacy Framework. LALIGA’s third party provider is among these providers.

The legal basis for the aforementioned purposes is that the processing is necessary for the execution of a contract in which the interested party is a party by virtue of the provisions of art. 6.1 b) of the General Data Protection Regulation. In this sense, we inform you that the data identified as mandatory are necessary to respond to your requests and/or carry out your registration and participation in the courses and masters offered by LALIGA Business School. If you do not provide them, we will not be able to apply the measures requested by you.

  • LALIGA Business School alumni community: We inform you that your personal data (name, surname, email, telephone and country of residence) will be processed by LALIGA to manage your registration in the LALIGA Business School alumni community, as well as to send you email communications about training, academic programs, courses, invitations to events of LALIGA Business School and its collaborators, or exclusive promotions.

The legal basis for the aforementioned purposes is that the processing is necessary for the satisfaction of the legitimate interest of LALIGA by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting consisting in keeping inform to all the students of any other courses and to promote the relationships between former students. Before doing so, we inform you that LALIGA has carried out a proportionality analysis between its legitimate interest and the rights and freedoms of its users. You can request the conclusions of this analysis through lopd@laliga.es.

You have the right to object to the aforementioned purpose at any time in accordance with the procedure described in the section “What are your rights when you provide us your personal data?”.

  • Internal reports: Likewise, LALIGA will process in aggregated form the personal data that you provided when signing up (in this case, country of residence), data on the use of the Web (user ID, operating system and telemetry, for example, clicking on particular content or how long you stay on the asset) and lastly, the interactions with communications of any kind that you receive (for example, clicking on the content of a communication) or in communication with Web support, for the preparation of relevant metrics and statistics that let LALIGA analyse how the Web is used by the different user segments that are generated and the impact of its campaigns, evaluating the interest that they have generated among said segments based on the data analysed. In particular, LALIGA will carry out aggregated segmentation based on the aforementioned data, which includes:
    • Segmentation according to country. (e.g., 20 users from Spain have selected handball as their favourite sport).

The legal basis for the aforementioned purposes is that the processing is necessary for the satisfaction of the legitimate interest of LALIGA by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting of extracting lessons from the information provided and obtained from users that allows you to improve the Web and optimize the communication campaigns carried out based on the interest that these generate among the different groups of users. users. Before doing so, we inform you that LALIGA has carried out a proportionality analysis between its legitimate interest and the rights and freedoms of its users. You can request the conclusions of this analysis through lopd@laliga.es.

You have the right to object to the aforementioned purpose at any time in accordance with the procedure described in the section “What are your rights when you provide us your personal data?”.

Additional purposes:

If you give us your consent, the additional purposes for which LALIGA will process your personal data are provided below:

  • LALIGA commercial communications: So that LALIGA can send you commercial communications via email, SMS or other instant messaging channels about its activities (the competitions it organises, campaigns, public viewings, shows or live events), products (apps, online platforms and games developed by LALIGA), services, competitions, offers, draws and/or promotions run by LALIGA, or competitions, offers, draws and/or promotions run by LALIGA on products and services promoted jointly by it with its official sponsors, which you can view here, national federations or national and international TV networks.

    For this purpose, LALIGA will only process your email address and phone number you provided us with on the registration form.

    Furthermore, we inform you that in order to send you marketing communications via email or SMS, LALIGA uses the service of a third-party provider (salesforce.com EMEA Limited) that involves an international transfer of personal data to the United States, country that guarantees an equivalent level of protection to that provided within the European Union for personal data transferred from Europe to third-party providers ubicated in the United States and are adhered to the Data Privacy Framework. LALIGA’s third party provider is among these providers.

The legal basis for the processing of your data for the aforementioned purpose is the consent that you have given us for the processing of your data for the specific purposes selected by virtue of the provisions of art. 6.1 a) of the General Data Protection Regulation. Your personal data will be kept for this purpose until you revoke the consent granted.

You have the right to withdraw your consent at any time following the procedure described in the “What are the user’s rights when providing us their personal data?” section, this does not affect the legality of the processing based on consent prior to its withdrawal.

  • Simple profiling: So that LALIGA can send you segmented commercial communications via email or other instant messaging channels about LALIGA’s products and services (for example, we will send you commercial communications about products that may interest you based on the age or region of residence that you have indicated on your profile).

    The aforementioned information is aimed at simple segments (groups of users created based on the information provided by them in their profiles) which LALIGA may prepare taking the following into consideration:

    • Limited level of detail of the profile. LALIGA may create simple segments such as, for example, segments for women over the age of 25.
    • Non-exhaustive profile. To create the segments, LALIGA will only process the personal data which you have provided on the current website or on other LaLiga Ecosystem assets. In particular, LALIGA will use the following personal data:
      • Country of residence.
      • Region or province.
      • City of residence.
      • Language.
      • Post code.
      • Favourite team.
      • Favourite sport.

      Positive consequences for the user. LALIGA will be able to send you marketing communications that best match the profile that you have declared, avoiding marketing communications which are not desired or about content which is of little interest.

The legal basis for the aforementioned purpose is that the treatment is necessary to satisfy the legitimate interest of LALIGA by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting of effectively taking advantage of the personal data that the user has provided to achieve greater interest and return of the communications sent. Before doing so, we inform you that LALIGA has carried out a proportionality analysis between its legitimate interest and the rights and freedoms of its users, the conclusions of which you can request via lopd@laliga.es.

You have the right to object to the aforementioned purpose at any time in accordance with the procedure described in the section “What are your rights when you provide us your personal data?”.

In no case will the profiling carried out by LALIGA produce legal effects or significantly affect you in a similar way.

  • Preparation of exhaustive profiles LALIGA will draw up an in-depth profile of you so that it can offer you personalised products, information and experiences through personalised commercial communications sent via email, SMS or other instant messaging channels or display banners with personalised advertising on websites, apps and social media about LALIGA’s products and services (for example, if we identify that you are a supporter of a specific club, we will offer you personalised incentives, such as your favourite team's football shirt).

    In this way, the aforementioned information will be directed to the segments (user groups that are made according to the information obtained from them or how you use the Web) that we can create based on the following data sources:

    • The information which you provide during registration (in this case, country and region);
    • Interactions with communications or notifications which you receive (for example, clicking on the content of a communication);
    • Data inferred as a result of use of and activity on the We (device ID, registered user ID, telemetry, for example, clicking on certain content or the time you remain active).

    Furthermore, LALIGA will generate these segments taking into account the following profiling techniques:

    • Measurement of the individual performance of campaigns: LALIGA will use information on open rates, average clickthrough rates, email bounces or subscription cancelation rates to measure the performance of the campaign individually and as a result will perform segmentations based on the information inferred about you and the rest of the information declared (for example, if you are a very active user in certain communications, we may send you communications of the same type more often).
    • Optimisation of campaigns: we will exclude you from advertising campaigns about prize draws which you have participated in, about applications for which you have registered or which you have downloaded, about products which you have purchased or about services which you have previously acquired (for example, we will avoid offering you a LALIGA app if we know you have previously downloaded it).
    • Users with similar likes and preferences: thanks to the profile which LALIGA creates about you, we can send you personalised content taking into account other profiles similar to yours (for example, if we identify that other users similar to you like eSports, we will show you advertising related to eSports).
    • User ratings: LALIGA will obtain an unknown variable from known variables provided by you or inferred of you in order to carry out an analysis of its users with the aim of identifying those with the greatest propensity for using or contracting LALIGA products, and, if applicable, offering them products and services.
    • LALIGA may offer third-party advertisers segments and audiences prepared by it with the aforementioned personal data in order for said advertisers to be able to show personalised advertising in different advertising spaces. In no case will we share your personal data to fulfil this purpose.

In no case will the profiling carried out by LALIGA produce legal effects or significantly affect you in a similar way.

How long will we keep your personal data for?

The personal data which we process will be stored for such time that the purposes which motivated their collection persist and/or you do not revoke the consent which you have given, or you do not exercise your rights of erasure, objection or restriction of processing.

Once this period had elapse, LALIGA will keep your personal data duly blocked for the sole purpose of addressing any kinds of responsibilities that could arise.

  • Attending to enquiries: The data provided for attending to enquiries will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the limitation period of legal actions that may arise from it.
  • Inscription and participation in the courses and masters offered: The data provided for inscription and participation in the courses and masters offered by LALIGA Business School will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the limitation period of legal actions that may arise from it.
  • LALIGA Business School Alumni Community: The data provided for this purpose will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object their processing and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
  • Internal reports: The data provided for internal reports will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object their processing and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
  • LALIGA’s commercial communications: The data provided for LALIGA’s commercial communications will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object to the given consent and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
  • Preparation of exhaustive profiles: The data provided for preparation of exhaustive profiles will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object to the given consent and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.
  • Preparation of simple profiles: The data provided for preparation of simple profiles will be kept as long as you do not request the deletion of your data, this purpose persists, you do not object their processing and, once this purpose it has ended, during the limitation period of the legal actions provisions that may arise from it.

Said personal data will be deleted when such period of time expires.

To which recipients will your personal data be communicated?

LALIGA may communicate your personal data to third parties to be used for their own purposes for the service you request. In this sense, we inform you that your personal data will be communicated to third parties, specifically to banking entities in the event that you direct debit the payment for your course. In this sense, the data you provide to LALIGA (name, surname, address and payment information) will be communicated to the banking entities in order to process your registration for the corresponding course.

The legal basis for the purposes mentioned above is that the processing is necessary for the execution of a contract to which the data subject is a party by virtue of the provisions of art. 6.1 b) of the General Data Protection Regulation. The necessary and essential data are the name and surname, postal address and payment information. If you do not provide such data, we will not be able to offer you the services you request.

However, LALIGA may provide personal data and any other user information when required to do so by public authorities exercising responsibilities that have been lawfully granted to them and in accordance with applicable regulations.

Similarly, some entities subcontracted by LaLiga could access the personal data and information as data processors or sub-processors in order to provide LaLiga with a required service, as stated in the different purposes in the section “Why do we process your personal data?” These service providers sign a contract that requires them to use your personal information solely for the provision of the services communicated in this Policy.

What are your rights when you provide us your personal data?

We hereby inform you that you can exercise your rights of access, rectification, objection, erasure, portability, not to be subject to automated decision and limitation to processing or revoke your consent with LALIGA at any time.

What do your rights as a user consist of?

  • Right of access: you have the right to obtain confirmation as to whether LALIGA processes your personal data, as well as to access such data.
  • Right of rectification: you can request inaccurate personal data to be modified or rectified.
  • Right of erasure: you can request your personal data to be deleted.
  • Right of limitation to processing: In certain circumstances, you can request the processing of your data to be limited, in which case, it will only be kept for the exercise or defence of claims.
  • Right of objection: you can object to the processing of your data for the purpose you specify. LALIGA will cease to process the data, except for compelling legitimate grounds, or for the exercise or defence of possible claims.
  • Right not to be subject to a decision based solely on automated processing, including profiling, which may cause you legal effects or similarly significantly affects you.
  • Right of portability: if the Game allows for it, you can exercise the right of portability of your data, in a structured, commonly used and machine-readable manner, and to transfer the data to another data controller.

How do I exercise my rights?

By sending an email to lopd@laliga.es. Exercising your rights is completely free of charge.

Likewise, you may revoke the consent or object to the legitimate interest at any time; by following the procedure set out in any of the communications you receive or by sending an email to: lopd@laliga.es.

Revoking the consent provided or object to any purpose will not affect your use of the Web or the legality of the processing based on said consent prior to its withdrawal.

Finally, if you believe that you failed to obtain satisfaction in the exercise of your rights or that LALIGA has not processed your personal data in accordance with data protection regulations, please don’t hesitate to contact or file a complaint with LALIGA’s Data Protection Officer at dpo@laliga.es or file a complaint with the Spanish Data Protection Agency (AEPD) through its website www.aepd.es.

Are there any kinds of restrictions?

In order to request information, LALIGA hereby informs you that you must be at least 18.

COOKIES POLICY